Winter Work Break


What better way to kick some early winter blues than to shoot in Florida for a week.

Three days of shooting for Tractor Supply Company in the heart of Florida horse country (Ocala) was just what the doctor ordered. 80 degrees each day, and sunny. My oh my.

I came back with about 9,000 frames and spent several days editing, but who cares? I had gotten a little sunburn, which feels pretty nice to a South Dakotan in December.


Oh, and it was dusty…but I didn’t care. One of my art directors, Tracie Pritchard, drew the short straw and had to ride in the back of the Gator (below). Sorry Tracie.


I met a lot of new friends and overall it was a lot of fun. We hope to shoot in the area again next December.